With over 3.4 billion people using the internet according to the International Telecommunications Union (ITU), it is no wonder every marketer wants some form of online presence. Whether you have a website or a social media platform, you appreciate the importance of quality web content. While webmasters are still trying to grapple with what really makes it to the top list of Google ranking factors, there is no denying quality web content plays a big role.

The days when spammy links could push you to the top of search engine result pages (SERPs) are long gone. If you don’t create quality content, your website will never appear on the first page of SERPs.  According to eMarketer, 95{6713ba23e05232a925818888182dfaeb6662fdf7c105b8bc21967aa35cf30fda} of searchers don’t go beyond the first page of SERPs and after all, why should they?

If your page is not ranking highly, you are simply non-existent. As a website owner, you don’t have the time and resources to create quality content as you are more focused on the core business. This is where the services of a web content writer come in handy. You might have the best marketers in your team but eventually you need quality writers to build content for your page.

While there are many people who claim to be writing experts, you need to look for the following before hiring:

  1. Extensive Research Skills

If your pages are to rank highly, then the content must be well researched. Spinning articles from your competitors will not work because they can report and Google search will penalize you. Losing ranking on SERPs is one of the harshest business repercussions emanating from SEO operations.

  1. Language Command

Web content writing services mostly outsource to the cheapest countries and the results are not always impressive. If you are hiring a web content writer, make sure you assess their language skills. Read some of their articles and if possible, check their website for any grammatical and syntax errors that can turn off readers. A good writer must demonstrate high command of English language to boost your traffic.

  1. Editing Skills

If your content is not well edited, then you are in for a tough time. Most writers are in a rush to complete one order and move to the next, but an experienced writer will always take time to check what they have written. Not only must there be no grammatical mistakes, but the content must also flow naturally. Stuffing keywords in content creation is a big no and it comes with Google Webmaster penalties so you must avoid it.

  1. SEO experience

Search engine optimization (SEO) is the holy grail of internet marketing. If your writer does not know about SEO, then you are creating content that will not attract traffic. Essentially, you might have high quality content but if it is not optimized for search engines your ranking will remain low and readers will never find you.

  1. Business Acumen

While content creation is about SERPs ranking, you have to appreciate this is also one of the most important marketing tools. Your content writer must have some business marketing knowledge in order to package the content in a way that attracts readers and converts traffic.

Author Bio

Sean Tim is an IT and digital web content writer based in Tampa Florida. He has been in the digital marketing industry for 12 years. Visit his website at http://www.valuewriters.com today and learn more.